When I'm speaking of "charm" I'm talking of the ability to talk to the press. I see Brown as entirely uncharismatic and lacking a sense of humour. Yes, Blair did use 'spin' (this word seems entirely overused as of late).
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has infinitely more genuine charm than his pipsqueak predecessor.
The bolded part I agree with entirely. I do find Gordon a more "action, no nonsense" man that Blair never was. Blair always wanted the approval of the media and sacrificed making real changes because of his need to appease.
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He is listening to spin doctors and "making nice" right now but that won't last...
I think it was in a Times article I read the other day that said: "No spin is the new spin." And I agree with it entirely.